How To Sell More Homes
Free Marketing Tips And Ideas
Newsletter January 2006| Issue 7

Published by: Kevin Toney -The Marketing Coach
Phone: 204-783-6342
E-mail: TheMarketingCoach@PrimetimePromotions.ca
Website: www.MarketingForRealtors.ca

9 Fundamental Reasons Every Real Estate
Agent Should have Their Own Web Site

1. Your clients
Do you know 74% of all buyers and sellers go to the Internet first to look for information on buying or

selling a home? Web sites are accessed primarily by middle and upper-class families with children;

a prime target for your real estate services.

2. Great opportunity to capture new leads automatically
When well developed and promoted your web site can be very effective at attracting a steady flow of

potential buyers and sellers. A web site can effectively be integrated into all your other marketing

activities.

3. Promote your services 24/7 365 days a year
Your web site can be your store front operation, open 7 days a week 24 hours a day.
You can develop leads even while you are sleeping.

4. Showcase your expertise
A web site can be used to demonstrate your expertise and professionalism.
Use it to show your in-depth knowledge of your farming area.

5. People can visit your site without pressure or feeling obligated to you
Studied have discovered that people love the anonymity of the web. Your visitors can spend as much

or as little time as they want at your site, with no salesperson hovering over them which reduces

pressure and makes them feel relaxed.

6. The price to develop web sites have dropped greatly
The internet is probably the most cost effective marketing tool available to realtors today.
You are preventing your business from growing if you don’t take advantage of the remarkable power

of the internet.

7. Save time by answering the most frequently asked questions online
These are the questions potential clients want to have answered before they decide to do business

with you. This will reduce the number of phone calls you get by not having to answer the same

question over and over again.

8. To get your own branded domain name
Your own domain says you are a professional and can give you a strong web presence.
It also helps you develop your brand identity for a very low cost. An office web site mostly promotes

your office and doesn’t really promote “BRAND YOU”. Setting up your own unique email addresses is also possible. Using a hotmail, google or yahoo email address does nothing to promote your professional image. As a matter of fact it makes you look amateurish and says to potential clients that you are not a committed to your business.

9. Your Competitors
Many of your fellow agents are already using the web to generate thousands of dollars in
new transactions. You can’t afford to be left behind. Many experts predict that your web site will

eventually become more important than your phone.

Author: Kevin Toney is “The Marketing Coach”. Kevin coaches Real Estate Agents on how to attract more buyers and sellers, increase their repeat business and generate more referrals. Call 204-783-6342 for a Free over the phone Coaching Session where you can get solutions to your marketing challenges and issues. Go to his web site for free marketing tips and advice. www.MarketingForRealtors.ca

How Trustworthy are REALTORS?

In 2005 the Canadian Realtors Association conducted a survey to find out how the public viewed the trustworthiness of realtors. They included 13 different professions in the survey. Each profession was ranked out of 10, with ten being most trustworthy.

The results were as followed:

1

Firefighters

8.51

2

Nurses

7.90

3

Doctors

7.68

4

School teaches

7.91

5

Accountants

6.78

6

Clergy

6.52

7

Bank managers

6.07

8

Financial Advisors

5.87

*9

Realtors/Brokers

5.38

10

Lawyers

5.07

11

Insurance agents

4.50

12

Federal MPs

3.59

13

Used car sales reps

3.11

FREE REPORT Reveals How To Develop Your Money-Making Real Estate Web site,
That Could Increase Your Income By Thousands Of Dollars
If you don't have a web site, you're losing thousands of dollars in commissions every month.
CLICK HERE to get your FREE REPORT.

Just For Laughs

Visit PromoShop.ca for all your Promotional Products.

Get Your FREE Over The Phone Coaching Session

        Call 204-783-6342

I welcome all comments and feedback

www.MarketingForRealtors.ca


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