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4 Marketing Tips To Help Increase
Your Sales In The Fall
The summer is winding down; I hope you’re all having a fun summer. You may have been taking things a little easy. However if you want your sales to pick up in the fall you have to start marketing your products and services now.
The marketing you do now will start paying dividends in several months. So here are four marketing tips that when implemented will serve you well.
1. Design Your “Financial Marketing Parthenon”
This strategy calls for you having multiple lead generation tactics. Most financial advisors make the mistake of only relying on one or two (cold calling, word of mouth). What will happen if your one lead generation tactic dries up? I’m not sure how effective cold calling is in today’s marketing environment, but that discussion is for another day. The point is in order to take your sales to a whole new level of success you need many different ways to find and attract qualified clients.
2. Your Marketing Must Be Consistent
For your marketing efforts to be most effective and increase your sales, it has to be consistent. Don’t start a marketing campaign in one month, and then skip the following month because you get too busy with your day to day tasks. Haphazard marketing slows down your marketing momentum and reduces the effectiveness of your efforts. Marketing is a process that pays big returns when it’s done expertly on a regular basis (like every day).
3. Send Out A Monthly Email Newsletter
Emailing a monthly newsletter to your clients and prospects is one of the most cost-effective marketing strategies available today. If you’re not using the remarkable power of the internet to help you grow your portfolio, you’re missing out on a great opportunity. An email newsletter is a great relationship building tool and an effective tactic to make sure your marketing stays consistent. It’s an effective avenue to educate your clients and prospects on financial issues and your products/services. It will develop your identity as an expert in your field!
4. Increase The Amount Of Business You’re Capturing From Your Current clients
The idea is to get your current clients to do buy more of your products and services. Start by analyzing what products/services your current clients are buying from you. Then check out your inventory of products/services to see what other products you can offer your current client base.
Your goal should be to capture a greater percentage of their financial business. If you’re only capturing 10 % of their business, why not try to get 15-20%. This would probably increase your income significantly.
When you follow these four simple steps I guarantee you that you will increase your sales and make more money. If you need help planning your marketing for the fall and winter contact me for a FREE coaching session.
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Marketing Help For Financial Planners And Advisors
Discover How To:
* Set up an effective leads generation system
* Attract high quality leads and prospects
* Convert your prospects to clients
* Reduce your cold calling by getting prospects to call you
* Get all the referrals you'll ever need to stop cold calling
* Use the remarkable power of the internet to generate leads
* Brand yourself
* Develop closer relationships with your clients so they don't transfer their portfolio
* Work smarter not harder, while saving time and money
Call now! 783-6342
Just For Laughs
A SALES rep, an administration clerk and their manager are walking to
lunch when they find an antique oil lamp.
They rub it and a genie comes out in a puff of smoke. The Genie says, "I usually only
grant three wishes, so I'll give each of you just one."
"Me first! Me first!" says the admin clerk. "I want to be in the Bahamas, driving a
speedboat, without a care in the world." Poof! She's gone.
In astonishment, "Me next! Me next!" says the sales rep. "I want to be in Hawaii,
relaxing on the beach with my personal masseuse, an endless supply of Pina Coladas and
the love of my life." Poof! He's gone.
"OK, you're up," the Genie says to the manager. The manager says, "I want those two
back in the office after lunch."
Moral of story: always let your boss have the first say.
Sending out a monthly Newsletter to your
client base is an effective "keep-in-touch" strategy.
Click here to see the benefits of having your own e-mail newsletter program | 
